Brandon Cohen
Senior Product Manager
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Hey there! I’m a senior Product Manager based in Raleigh, NC. I care deeply about UX and making a difference in the world.
Medal.tv Video Editor
''How can we create a powerful and simple editor for gamers to create engaging content?
Led the integration of a successful feature as part of an acquisition to provide Medal users with a more advanced video editor.
Over 6 months, reached feature parity and increased upload conversion by 10%.
Increased time to successful edit by 13 seconds and conversion of successful edits 12%.
0 to 1 Android Capture App
How can we bring our desktop capture tool to mobile?
Worked with a UX designer to wireframe, prototype, and moderate user tests.
Created a priority matrix and built an MVP alongside a designer and developer.
Climbed to rank 76 in US and rose above rank 100 in 11 of the 16 most popular countries.
Partnered with one of the largest mobile fps games, receiving 1700 clip submissions.
Fixing a Broken Core Flow
What do you do, if a newly introduced feature breaks a core flow?
Worked with the CTO and design lead to design, implement, and ship a feature to all users in one week.
Improved
time to successful edit
by 43 seconds.
Improved edit to upload ratio by 8%.
Increased retention of editors by 17%.
Nonprofit Co-Founder
How can we honor our son and provide a lasting legacy for him?
Started a nonprofit in 2020 with my wife, in honor of our son Bastion, to support bereaved parents.
Learned Webflow to build a responsive website for my non-profit.
Raised $10,000, donated 2 Cuddlecots, and have 1000 recurring birthday card signups for babies gone-to-soon.